![]() For brand recognition, or for building customer loyalty. ![]() You can use all the expert design principles, but if you don’t design something that echoes the feeling of your own company, it won’t be effective. They could easily be confused for companies in other industries.Ībove all, your logo should represent your brand. While they look great, they don’t accurately depict their brands. In other words: “good logos, but badly matched.” This isn’t always exactly a universally bad logo design-the mismatch is just bad for that particular brand. But when they need to print their logo on small spaces, they use specially designed versions. The use of a detailed sketch works well in creating a rustic vibe. The classic architecture of their building is a strong selling point. We explain this strategy fully in our guide to responsive logos. In other words, keep your detailed logo for large placements, and ensure you have others for small placements. A perfectly viable alternative is a responsive logo-where your logo is also available in smaller sizes and other variations. ![]() If you don’t want to abandon your detailed logo, you don’t have to. But remember that those visuals are wasted at small scales, where your logo may be indistinguishable, or even illegible. ![]() Sure, many detailed logos look great and are designed with skill. Think: smartphones, swag and merchandise, pens or even business cards. The problem with detailed logos is that they look terrible on small screens. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Except as otherwise stated in this policy, the Data Policy ( ) will apply to our processing of the data we collect via cookies.By completing this form, you agree to our Terms of Service and Privacy Policy. This policy explains how we use cookies and the choices you have. Cookies enable Facebook to offer the Facebook Products to you and to understand the information we receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in. We use cookies if you have a Facebook account, use the Facebook Products, including our website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). In this policy, we refer to all of these technologies as “cookies.” Other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, are used for similar purposes. ![]() Cookies are used to store and receive identifiers and other information on computers, phones, and other devices. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.īy using this website, you consent to process data about you by Google in the manner and for the purposes set out above.Ĭookies are small pieces of text used to store information on web browsers. Google will not associate your IP address with other data held by Google. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will use this information to evaluate your use of the website, compiling reports on website activity for website operators and providing other services related to website activity and internet usage. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. This website uses Google Analytics, a web analytics service provided by Google, Inc. ![]()
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